Century Real Estate has reported a sharp surge in buyer interest ahead of the formal launch of a new mixed-use development in East Bengaluru, underscoring how proximity to employment hubs and daily infrastructure is reshaping residential demand in India’s technology-driven cities.
The Bengaluru-based developer has secured pre-launch bookings exceeding Rs 400 crore for its upcoming project in the Marathahalli–Old Airport Road corridor, a location that sits at the intersection of several major technology and business districts. Market participants say the early traction highlights a broader shift among urban homebuyers who are prioritising commute efficiency, neighbourhood maturity, and long-term liveability over speculative price appreciation. East Bengaluru has emerged as one of the city’s most stable residential micro-markets, supported by dense employment clusters along the Outer Ring Road and Whitefield, expanding metro connectivity, and access to established social infrastructure. Urban planners note that unlike peripheral growth zones, this corridor benefits from existing road networks, healthcare facilities, and education institutions, reducing pressure on civic services even as population density rises.Industry data indicates that a significant share of interest in the project has come from technology professionals, reflecting the continued role of the IT and digital services sector in driving housing absorption in Bengaluru. Analysts say this cohort is increasingly favouring mid- to large-sized homes within mixed-use environments that combine residential, retail, and open spaces, allowing daily needs to be met within walkable distances.
The development spans a large contiguous land parcel, a rarity in East Bengaluru where fragmented ownership and redevelopment constraints have limited new supply. Real estate consultants point out that access to such parcels allows developers to incorporate open spaces, internal mobility planning, and phased construction elements that are becoming critical as climate resilience and quality-of-life considerations gain prominence. Mixed-use formats are also gaining traction as cities attempt to reduce travel-related emissions and congestion. By integrating housing with workplaces, leisure, and essential services, such projects align with emerging urban planning principles that emphasise compact, low-carbon neighbourhoods. Experts caution, however, that the success of these developments will depend on coordination with public transport systems and local authorities to manage traffic, water use, and energy demand. From a market perspective, strong pre-launch response reflects growing buyer confidence in projects that offer location certainty and clear delivery timelines, especially in a sector witnessing consolidation. Financially stable developers with clean land titles and execution capacity are increasingly capturing demand as homebuyers become more risk-aware.
Looking ahead, analysts expect East Bengaluru to remain a resilient residential market, driven largely by end-users rather than speculative investors. As employment centres continue to anchor housing demand, projects that balance density with open space and infrastructure readiness are likely to define the next phase of the city’s growth.
Also Read: Century Real Estate Targets Premium Housing Surge
Century Real Estate Benefits From Workplace Proximity
