Telangana Bajaj Electronics Store Moves Retail Growth Forward
Electronics Mart India Limited (EMIL), one of India’s leading multi-brand consumer electronics retailers, has commenced operations at a new large-format Bajaj Electronics outlet in Muthangi, Isnapur (Patancheru), Telangana as part of its ongoing expansion strategy in southern urban markets. The launch is the latest in a series of store openings that underscore the company’s efforts to deepen physical retail presence amid evolving consumer preferences for in-store experiences alongside digital discovery.Â
The new store — spanning approximately 8,190 square feet — began commercial operations on 24 January 2026, expanding EMIL’s footprint in a region where it already commands a significant share of electronics and home appliance retail. The move comes as the company continues to implement a cluster-based growth strategy, consolidating markets in Telangana and Andhra Pradesh even as it forges into newer geographies such as Delhi-NCR. For urban consumers, bright, spacious retail outlets remain an important platform for engaging with large appliances, computing devices and smart home products. Despite the rise of e-commerce, physical stores play a key role in facilitating product discovery, immediate availability and hands-on comparison — crucial in categories where touch, fit and feature trials influence purchase decisions.
Market analysts note that Electronics Mart India’s expansion reflects confidence in sustained demand for consumer durables and electronics in peri-urban and secondary cities. Stores of this scale help bridge accessibility gaps in markets where organised retail penetration remains lower than in major metropolitan centres. Moreover, such investments signal the resilience of omnichannel retail formats, which combine the convenience of online browsing with the tangible assurance of in-person shopping.The Patancheru outlet is strategically positioned on the outskirts of Hyderabad’s industrial and residential growth corridor, an area witnessing rapid housing development and rising purchasing power among middle- and upper-income segments. As households upgrade appliances — from refrigeration and laundry to audio-visual systems — well-placed multi-brand retailers can capture incremental market share while enhancing brand visibility.Â
EMIL’s broader expansion ambitions are supported by data showing robust store growth in recent years. As of the latest filings, the firm operates around 200 stores across India, with a mix of multi-brand outlets (MBOs) and exclusive brand outlets (EBOs) under the Bajaj Electronics and Electronics Mart banners. The company’s strategic plans include opening additional outlets in key clusters across both southern and northern regions, backed by capital raised through its public listing. Retail experts emphasise that the continued build-out of physical stores must be accompanied by investments in customer service, after-sales support and in-store technology. These factors increasingly differentiate organised retail from unorganised competitors and online marketplaces. For Electronics Mart India, emphasising curated product assortments, demo zones and service assurance could drive footfall and conversion in competitive markets.
Looking ahead, EMIL’s Telangana expansion augurs well for a retail sector balancing digital convenience with experiential store formats. For city planners and urban economists, such investments also indicate broader trends in consumer demand, employment generation in retail ecosystems and the role of hybrid retail models in shaping local economies.
