Bengaluru’s eastern growth corridor continues to consolidate its position as a key residential destination, with Prestige Group announcing a large-scale housing development in Whitefield, underscoring sustained end-user demand and developer confidence in the city’s IT-led urban expansion.
The listed real estate developer has unveiled a new residential project spread across roughly 24 acres in Whitefield, with an estimated gross development value of around Rs 5,000 crore. The project, which will deliver nearly 2,000 apartments, adds about 3.2 million square feet of saleable residential space to one of Bengaluru’s most active housing micro-markets.nHomes in the development are priced from approximately Rs 92 lakh onwards, reflecting a calibrated shift toward smaller and more attainable unit sizes within a premium master-planned environment. Industry observers note that this pricing strategy aligns with changing buyer profiles in Bengaluru, where young professionals, nuclear families and long-term investors increasingly seek compact homes with strong connectivity rather than large-format apartments. Whitefield’s evolution from a peripheral suburb into a mature urban node has been driven by the concentration of technology parks, offices and commercial hubs, alongside steady upgrades in physical infrastructure. The extension of metro rail services, improvements to arterial roads and the strengthening of social infrastructure such as schools, healthcare and retail have collectively enhanced liveability in the corridor. Urban planners point out that projects of this scale also influence how neighbourhoods densify over time. By integrating varied apartment configurations within a single development, developers are responding to the need for inclusive housing typologies that can accommodate different income brackets while optimising land use in a rapidly growing city. According to company disclosures, the project offers a mix of one-, two-, three- and four-bedroom homes, allowing it to cater to a wide spectrum of buyers. Such diversity is increasingly important in Bengaluru, where housing demand is no longer driven solely by senior IT professionals but also by first-time buyers and households seeking proximity to workplaces to reduce commute times and carbon footprints.
The launch comes at a time when Bengaluru’s residential market is seeing relatively stable absorption, supported by job creation in technology, global capability centres and allied services. Analysts say the city’s housing demand remains largely end-user-led, reducing speculative risk and supporting steady price appreciation rather than sharp volatility. From a corporate strategy perspective, the project also reflects Prestige Group’s broader ambition to scale its residential business significantly over the coming years. With an established presence across multiple Indian cities, the developer has indicated plans to deepen its footprint in core southern markets while evaluating opportunities in other high-growth urban regions. As Bengaluru grapples with challenges around congestion, infrastructure capacity and environmental sustainability, large residential developments are increasingly scrutinised for how well they integrate with transport networks and minimise pressure on civic services. The coming phases of execution and occupancy will therefore be closely watched by both homebuyers and urban stakeholders.
For now, the Whitefield launch reinforces the eastern corridor’s role as a critical housing engine for Bengaluru, shaping how the city accommodates its expanding workforce while balancing density, accessibility and long-term urban resilience.
Also Read: Signature Global invests heavily in earthquake resilience
