India’s premium home furnishings sector is charting a new global trajectory as Sansaar, a design‑led brand under the D’Decor Exports umbrella, has entered the Gulf Cooperation Council (GCC) market, marking its first international commercial foray. The brand’s launch in Dubai, completed in December 2025 via a strategic partnership with Bru Textile’s Fabric Library, places Indian home décor products onto select retail and trade counters in the GCC, responding to rising demand for high‑quality interior textiles in a region where home and lifestyle spending has been expanding.
Sansaar’s entry follows a business‑to‑business distribution model, leveraging Fabric Library’s established regional footprint and deep expertise in the Middle East interior design ecosystem. This approach sidesteps direct retail overheads while positioning Sansaar within curated interiors markets in the UAE and broader GCC countries, including Saudi Arabia, Qatar, Kuwait, Oman and Bahrain — territories where demand for premium and design‑forward home fabrics is projected to grow in the coming decade. Founded by sisters in India with a philosophy rooted in conscious craftsmanship and refined aesthetics, Sansaar combines contemporary design sensibilities with the manufacturing muscle of D’Decor — one of the world’s largest producers of woven upholstery and curtain fabrics. The brand’s appeal hinges on mindfully created textiles that blend quality, texture and modern colour palettes — attributes that resonate with urban consumers seeking lifestyle enhancements and design sophistication.
Industry analysts interpret Sansaar’s GCC expansion as part of a broader trend of Indian lifestyle and design brands extending into Middle Eastern markets, where home décor retail has been gaining traction amid sustained real estate growth and rising consumer affluence. The UAE, in particular, has become a gateway for Indian brands due to its position as a regional trade hub and its relatively high per‑capita spend on interior design and furnishings. Estimates suggest that GCC home textile markets could grow steadily through the next decade, offering export and brand‑building opportunities for Indian players. For D’Decor and the emerging Sansaar brand, the partnership represents not only a commercial milestone but also a validation of strategic product positioning in global markets. By integrating with a local distribution network rather than building proprietary retail infrastructure, Sansaar reduces capital intensity while testing market appetite in premium segments. Senior industry observers also note that this mode of expansion aligns with evolving export strategies for Indian SMEs and design‑oriented firms, which increasingly prefer alliances and platform partnerships to penetrate geographically and culturally distinct markets.
However, commercial success abroad will depend on Sansaar’s ability to sustain design differentiation, supply reliability and competitive pricing against both regional incumbents and other international brands. Many GCC consumers — particularly in metropolitan areas such as Dubai and Riyadh — demonstrate a discernment for personalised home décor and environmentally conscious products, areas where Indian heritage brands can potentially compete if they maintain quality and delivery performance.
Looking ahead, Sansaar’s Dubai launch could serve as a springboard for phased global expansion. A measured rollout into adjacent markets such as Saudi Arabia’s large home textile sector, coupled with digital commerce initiatives targeting international buyers, could reinforce India’s position as a source of premium interiors products. Success in the GCC may also encourage other Indian home furnishing manufacturers to recalibrate export strategies, integrating design‑led innovation with strategic regional partnerships.
