Bengaluru Furniture Retail Sees Royaloak Store Expansion
Royaloak Furniture, one of India’s largest organised home furnishings brands, has deepened its presence in Bengaluru with the opening of two new company-owned stores in Rajajinagar and Banashankari. The expansion reflects a strategic focus on high-density neighbourhood clusters, where proximity and experiential retail are key drivers of urban consumer behaviour.
Bengaluru remains a pivotal market for furniture retail, shaped by rapid urbanisation, rising home ownership, and a growing preference for organised and branded home décor. By concentrating outlets within key residential and commercial corridors, Royaloak is reinforcing accessibility for consumers while leveraging the city’s mature furniture ecosystems, particularly in well-established zones known for high footfall and specialised home retail.Analysts note that furniture buying in India remains highly tactile, with shoppers valuing the ability to touch, see, and evaluate products in person. Royaloak’s cluster-based approach — placing multiple stores within a 5–7 km radius — not only improves convenience but also strengthens brand recall. Urban planners add that well-distributed retail nodes can mitigate traffic and logistics pressures while supporting local commercial activity.
The new Bengaluru stores collectively add more than 24,000 square feet to Royaloak’s retail footprint in the city, which already exceeds 4.5 lakh square feet across its network. The outlets feature refreshed layouts and display formats across living, dining, bedroom, office, and home décor categories, aligning international design standards with Indian consumer needs.This expansion also aligns with broader trends in India’s furniture sector. The market is projected to reach USD 27.27 billion by 2026, with organised retail steadily capturing share from fragmented local players. Despite growing e-commerce penetration, physical stores continue to account for roughly 75% of total furniture sales, emphasising the ongoing relevance of experiential retail in high-value purchases.Urban retail experts highlight that brands like Royaloak, with extensive city-cluster strategies, are setting benchmarks for scale, logistics efficiency, and last-mile delivery in densely populated metros. Concentrated store networks facilitate inventory management, consistent service standards, and rapid adaptation to changing consumer preferences, while also reinforcing the city’s broader retail infrastructure.
Looking ahead, the sustainability and efficiency of physical retail models will become increasingly critical. For Bengaluru, the clustering of large-format stores signals how urban home retail is evolving: prioritising proximity, experience, and integration with local neighbourhoods rather than simply expanding geographically. Royaloak’s latest openings underscore how organised home furnishings brands can balance consumer accessibility with operational efficiency in India’s rapidly urbanising cities.
