New Delhi Goodscity Collaborates With Tisca Chopra To Promote Smart Home Living
New Delhi-based Goodscity has partnered with Bollywood actress Tisca Chopra as its brand ambassador to promote smart, premium home and kitchen appliances across India. Founded by Ankit Dinesh Agrawal, the brand combines decades of traditional expertise with modern technology to deliver durable, user-friendly products. With nearly two lakh customers nationwide, Goodscity aims to strengthen its credibility, emphasise innovation and quality, and position itself as a trusted choice for contemporary urban households.
Since its inception, Goodscity has focused on blending traditional craftsmanship with modern technological solutions, enabling appliances that prioritise reliability, ease of use, and longevity. The brand’s product range caters to evolving urban lifestyles, including garment steamers, multi-cook pots, portable blenders and choppers, bottle kettles, vacuum cleaners, fan room heaters, and cordless scrubber brushes. Each product is designed to meet practical needs while maintaining aesthetic appeal and premium standards.The appointment of Tisca Chopra reflects Goodscity’s commitment to credibility and trust. Chopra’s association aligns with the brand’s values of elegance, intelligence, and authenticity, helping to create an emotional connection with quality-conscious consumers. By leveraging a celebrity endorsement, Goodscity aims to reinforce its positioning as a reliable and aspirational home appliance brand in a competitive market.
Goodscity’s growth trajectory has been marked by strong performance on e-commerce platforms, particularly Amazon, where the brand ranks among the top five sellers in multiple categories. Recognition as an Amazon Premium Category Seller for three consecutive years highlights consumer trust in its quality and after-sales support. Strategic investments in in-house manufacturing, initiated in 2025, have allowed tighter quality control, faster innovation cycles, and product customisation to meet specific Indian household needs.The brand’s customer-centric philosophy extends beyond product performance. Goodscity offers 365-day dedicated support, easy access to spare parts, and prompt resolution of service issues, creating long-term loyalty and repeat business. Nearly two lakh satisfied customers testify to the effectiveness of this approach and the brand’s ability to compete with established multinational players.
Looking ahead, Goodscity intends to consolidate its national presence while exploring opportunities for international expansion. By combining innovation, premium quality, celebrity endorsement, and customer-focused service, the brand is poised to become a leading player in India’s premium home and kitchen appliances sector. Its growth underscores the broader trend of urban Indian consumers seeking convenience, reliability, and refined choices in modern home living.
