Hyderabad-based Viceroy Hotels Limited has secured shareholder approval for acquiring SLN Terminus Hotels and Resorts Private Limited, a Marriott-affiliated, 75-room long-stay hotel in Gachibowli. The property operates on leased premises and includes additional parking and land share. The acquisition, executed as a related-party transaction at arm’s length, reflects Viceroy’s strategy to consolidate its position in India’s branded hospitality sector and leverage Marriott’s operational standards for enhanced revenue and efficiency.
An official from Viceroy Hotels noted that the move aligns with the company’s long-term vision of expanding its premium portfolio while creating operational synergies. “This acquisition allows Viceroy to strengthen its market presence, optimise asset utilisation, and integrate best-in-class practices from global hotel operators,” the official said. Industry experts highlight that Hyderabad’s commercial hubs, including Gachibowli, continue to attract high-end hospitality investments due to sustained corporate demand, proximity to IT corridors, and growth in long-stay bookings. SLN Terminus Hotels and Resorts operates a fully branded Marriott property, catering primarily to business travellers and extended-stay clientele. Analysts observe that Marriott affiliations generally enhance brand visibility, drive higher occupancy rates, and allow premium pricing, which could contribute to significant EBITDA uplift for Viceroy. The hotel’s location within Gachibowli, surrounded by IT parks and research facilities, also positions it as a strategic asset in Viceroy’s portfolio.
Viceroy Hotels Limited, listed on the Indian stock exchange with a market capitalisation of approximately ₹10.09 billion, has a track record in managing upscale hotels and resorts across the country. The company’s approach focuses on operational excellence, alignment with international standards, and sustainable business practices. By integrating the Gachibowli property, Viceroy aims to achieve cost efficiencies, reduce overheads, and enhance customer experiences through Marriott-aligned service protocols. According to hospitality consultants, the acquisition may also facilitate future expansions into eco-conscious and energy-efficient hotel operations, aligning with broader sustainable urban development objectives. As cities like Hyderabad expand their commercial zones, well-located, branded hotels contribute to responsible urban growth by consolidating hospitality infrastructure in designated commercial districts while avoiding urban sprawl.
The deal underscores a growing trend among Indian hotel chains to acquire strategically located properties under global brands, ensuring consistent service standards, operational discipline, and long-term profitability. Analysts expect that with proper integration, Viceroy can increase revenue per available room and operational margins, while supporting Hyderabad’s growing demand for premium long-stay accommodation.
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