Delhi Hindware Plans Ten To Twelve Experience Centres Expansion Over Five Years
Delhi-based Hindware has announced an ambitious plan to establish 10–12 experience centres across India over the next five years, marking a strategic evolution in its retail operations. These immersive centres are designed to combine design-led showrooms with personalised consumer engagement, offering homeowners, architects, and interior designers an opportunity to explore products in real-life settings. The expansion underscores Hindware’s intent to strengthen its presence in urban markets while promoting sustainable and aspirational home solutions.
Industry experts note that the shift from conventional retail outlets to experiential spaces reflects broader trends in India’s home and interior markets, where consumers increasingly seek inspiration and functional guidance alongside product selection. “Experience centres allow brands to demonstrate product performance, design versatility, and sustainability in practical settings,” said a retail strategist familiar with Hindware’s plans. “This approach resonates strongly with urban buyers who prioritise informed and responsible choices in their home purchases.”Hindware’s proposed centres will showcase its full suite of offerings, including sanitaryware, faucets, tiles, and smart bathroom solutions. Flagship collections, such as Queo and the Hindware Italian Collection, will be displayed in settings that replicate real homes, helping visitors visualise integration and utility. Each centre will also provide expert consultations, allowing interior designers and homeowners to select solutions tailored to their individual projects. Company representatives indicated that the rollout will prioritise metro cities and emerging urban corridors with high real estate activity, ensuring access to both premium and aspirational consumer segments.
The expansion complements Hindware’s existing retail network, which includes over 575 brand stores and more than 35,000 retail touchpoints nationwide, supported by an extensive distribution and after-sales service framework. By emphasising immersive engagement, the brand seeks to elevate consumer experience beyond mere transactions, fostering loyalty and long-term brand equity.From a sustainability perspective, the new centres present opportunities to highlight water-efficient and low-maintenance products, aligning with India’s growing focus on eco-friendly building solutions and net-zero urban development. “Seeing sustainable fixtures in operational setups encourages adoption, reducing water consumption and material waste,” said an urban design consultant. At the same time, careful selection of locations and inclusive design features will be critical to ensure accessibility and minimise the environmental footprint of large showrooms.
As Hindware progresses with its five-year expansion, these experience centres are expected to redefine consumer expectations for home retail, blending aesthetic inspiration with practical, sustainable solutions and cementing the brand’s position in India’s evolving urban landscape.
