Mumbai Nippon Paint India Appoints Mark Titus As New Decorative Business President
Nippon Paint India has appointed Mark Titus as President of its Decorative Business, effective 1 December 2025, signalling a strategic leadership shift in one of the country’s fastest-growing paints and coatings companies. Reporting to Managing Director Sharad Malhotra, Titus will lead India’s decorative coatings segment, focusing on market expansion, innovation, and sustainable growth at a time when home renovation, interior refurbishments, and urban infrastructure development are driving strong demand.
Mark Titus succeeds Mahesh S. Anand and brings over 20 years of experience across FMCG, beverages, and the paints and waterproofing sector, giving him a unique perspective on consumer-driven growth. His expertise in brand strategy, market insights, and digital engagement equips him to strengthen Nippon Paint India’s position in a decorative segment that is seeing rapid evolution due to urbanisation and increasing disposable incomes.A senior industry analyst noted, “Titus’ cross-sector experience is crucial for India’s decorative paints market, which now demands innovation, brand differentiation, and sustainable practices alongside volume growth. His appointment reflects the sector’s maturation and rising consumer expectations.”
Since joining Nippon Paint India, Titus has played a pivotal role in expanding market presence, driving category leadership, and enhancing digital touchpoints to connect with consumers effectively. His leadership philosophy combines strategic planning with collaborative management and talent development, creating an environment where innovation and efficiency flourish.Sharad Malhotra, Managing Director of Nippon Paint India Group, said, “Mark has been instrumental in shaping the decorative business trajectory. His ability to convert market intelligence into actionable strategies will strengthen our brand presence, innovation, and market footprint in India.”
In his new role, Titus will oversee initiatives spanning product development, distribution channels, branding, and digital platforms, with a strong focus on sustainability and value-chain efficiency. By leveraging global technologies from the NIPSEA Group and Nippon Paint Holdings, he aims to deliver differentiated consumer value and accelerate growth across India’s decorative segment.Titus emphasised, “India’s interior and refurbishment sector is dynamic and evolving. My priority will be to collaborate with teams, channel partners, and consumers to enhance our portfolio, create meaningful brand experiences, and generate long-term value for all stakeholders.”
The leadership transition also reinforces Nippon Paint India’s commitment to fostering an inclusive, sustainable business ecosystem while maintaining its competitive edge in the domestic decorative paints market. As urban households increasingly seek modern, eco-conscious interior solutions, the company’s focus on innovation, market-relevant offerings, and strategic growth initiatives is expected to play a defining role in shaping India’s decorative coatings landscape.
