Shree Cement has introduced its premium Bangur Marble Cement in Odisha, expanding its eastern footprint with a product designed for brighter finishes, stronger structural performance, and better resistance to coastal weather conditions. Distributed through more than 1,000 retailers and supported by live in-store demonstrations, the launch aims to meet rising demand for durable, high-quality construction materials. Using GGBS to reduce environmental impact, the company positions the product as a sustainable addition to its growing premium cement portfolio.
The company has activated a distribution network of more than 1,000 retailers in Odisha, supported by live, in-store demonstrations to help builders, contractors and homeowners assess the cement’s finishing quality and structural performance firsthand. Industry analysts say such on-ground engagement can significantly influence material selection in a market where visual appeal and long-term strength increasingly drive consumer preference, especially in rapidly expanding urban clusters.Bangur Marble Cement, which has already gained strong traction across Bihar, Jharkhand and West Bengal, is distinguished by its superior brightness and crack-resistant formulation. These qualities make it well suited for exposed concrete work, façade treatments and large residential or commercial projects where aesthetic consistency is as important as structural reliability. According to sector experts, the product’s premium profile aligns with a broader shift among developers towards higher-grade materials as cities pursue long-lasting and climate-responsive construction practices.
A senior company official noted that Odisha remains a critical market in the eastern region, with its rising infrastructure investments, growing housing demand and increasing emphasis on climate-resilient development. The cement’s coastal suitability gives it an advantage in districts prone to moisture, salinity and fluctuating weather patterns—factors that traditionally accelerate structural wear and maintenance costs.One of the product’s defining features is its use of ground granulated blast-furnace slag (GGBS), an industrial by-product that reduces the environmental footprint of manufacturing. Urban planners say the use of such blended cement solutions is essential for India’s broader push towards sustainable development, as the construction sector seeks ways to lower emissions without compromising quality or strength. By integrating GGBS into its formulation, the company aligns its product strategy with national efforts to promote greener, circular-economy building materials.The launch also complements Shree Cement’s existing premium offerings, including Jungrodhak, Rockstrong, Powermax, Magna and Roofon, expanding its portfolio for consumers seeking specialised material performance. With Odisha accelerating public infrastructure upgrades, expanding affordable and mid-income housing, and adopting more resilient urban planning frameworks, the availability of high-grade cement is expected to support stronger, longer-lasting structures across the state.
As cities continue to evolve and climate pressures intensify, the arrival of advanced construction materials such as Bangur Marble Cement could help shape more durable, sustainable and inclusive built environments—reinforcing Odisha’s trajectory towards a future-ready urban landscape.
