The Noida Metro Rail Corporation (NMRC) has requested a proposal (RpF) for co-branding of Aqua Line Metro stations. The move aims to generate revenue and create an advertising environment at Metro stations. It also seeks to provide value to organisations/brands that associate with NMRC.
The objectives of co-branding rights and inside station advertisements are to create an advertising environment at Metro stations that are comparable to the quality of leading mass transit terminals. This also aims to provide value to the organisations and brands that associate with NMRC and to maximise the revenue potential other than fare box revenue for NMRC and all the parties associated.
The licensee will be granted permission for outdoor advertisement spaces at the selected Metro station and co-branding rights — the suffixing or prefixing of brand names with Metro station names.
