Brazil-based electrical equipment manufacturer WEG plans to invest Rs 2,000 crore in a greenfield manufacturing facility at SIPCOT Dharmapuri in Tamil Nadu, with the proposed project expected to create 3,000 jobs and expand advanced industrial activity in the district.
The 100-acre facility will manufacture electric vehicle motors, industrial drives and power generation equipment, according to an official statement reported by the Times of India. The project is expected to strengthen Tamil Nadu’s position in advanced manufacturing while bringing a major industrial investment to Dharmapuri, which remains relatively underdeveloped compared with the state’s established manufacturing hubs.
WEG evaluated multiple states before selecting Tamil Nadu for its next phase of expansion, the statement said. The decision followed discussions involving the state’s industries minister, the additional chief secretary for industries and Guidance Tamil Nadu, the state’s investment promotion agency.
The proposed plant will build on WEG’s existing manufacturing presence in Tamil Nadu. WEG India has operated a facility in Hosur since 2011. In July 2022, the company signed a memorandum of understanding to invest Rs 650 crore in expanding that unit and committed to creating 650 jobs.
The Dharmapuri project is expected to consolidate and expand WEG’s manufacturing operations in the state. Its proposed product mix places the facility in sectors linked to electric mobility, industrial automation and power infrastructure. The company’s Indian operations currently include five sites producing electric motors, generators, voltage regulators, excitation systems and frequency inverters for industrial applications.
WEG has annual revenue of $7.3 billion globally and employs about 2,000 people in India, according to the report. The company has been manufacturing in the country since 2011.
Beyond direct employment, the project is expected to generate indirect jobs and create opportunities for local youth and women. The statement also said the facility could attract component suppliers, strengthen micro, small and medium enterprises and support the development of an ancillary industrial ecosystem around the plant.
The announcement places Dharmapuri within Tamil Nadu’s broader effort to distribute industrial investment beyond its established urban and manufacturing centres. The project’s eventual employment and supply-chain impact will depend on its implementation, construction and operationalisation. The official statement did not specify a construction schedule or production start date.
