Jaguar Land Rover will launch its first electric vehicles in India in 2027, bringing the Range Rover Electric and Range Rover Sport Electric to the country as the luxury automaker prepares to test demand in the premium electric vehicle market.
JLR India Managing Director and Chief Executive Officer Rajan Amba said the company would initially import the electric models rather than manufacture them locally. The move will allow JLR to assess customer response before deciding how to scale its electric vehicle presence in India.
The company will also introduce the new Jaguar GT next year, with the launches planned across different periods. JLR currently does not have an electric vehicle in its India portfolio, but Amba said the company viewed the timing as appropriate as electric vehicle adoption expands across both premium and more accessible segments.
The entry of a global luxury brand will add another test for India’s emerging premium EV ecosystem. For buyers of high-value electric vehicles, the availability of charging infrastructure, confidence in resale values and access to after-sales support remain important considerations. Amba said these foundational elements were improving, aided by infrastructure development and initiatives by the Centre and state governments, including incentives for electric cars.
“There’s a lot of infrastructure work to be done,” Amba said, adding that customers needed greater assurance on charging infrastructure and resale values. He said both areas had been improving, but cautioned that it was too early to draw firm conclusions about the response to JLR’s first electric offerings in India.
The initial import strategy also means that the launch will be closely linked to the cost and availability of imported luxury vehicles. JLR’s India plans come as the company expands its physical retail network to improve customer access. The automaker expects to increase its outlets to 40 by the end of this year, compared with 25 a year ago.
Amba said the wider retail network, along with competitive price points, would support JLR India’s growth strategy. The company has also reported healthy order banks and strong monthly order intake, although its business typically performs more strongly in the second half of the year because of its supply-chain structure.
The company has already seen demand respond to price reductions on certain models following changes linked to the India-UK free trade agreement. Amba cited one vehicle whose price fell from around Rs 4.25 crore to Rs 3.5 crore. He said it was too early to assess the agreement’s full effect and that a complete 12-month period would be needed to compare sales growth with the period before the revised prices took effect.
JLR also expects around 20 per cent growth in Defender orders from current levels because of localisation. Amba said the estimate applied specifically to the Defender brand and that the company intended to pass the benefit of localisation to customers, as it had done during the localisation of Range Rover models.
The Range Rover Electric and Range Rover Sport Electric are scheduled to arrive in India in 2027. Until then, JLR’s immediate milestones are the planned expansion of its retail network and the introduction of the new Jaguar GT next year.
