Atmosphere Living India, the Indian arm of the renowned Atmosphere Living Dubai, is making a significant stride in the luxury real estate sector with a strategic investment of INR 500 crore.
This capital infusion is aimed at expanding their footprint across key markets in South Asia, particularly India, as the company seeks to establish itself as a dominant player in the luxury real estate and hospitality sectors. This expansive investment will be channelled into the development of high-end real estate projects in prime locations such as Goa, Lonavala, Himachal Pradesh, Jaipur, and Mysore. These locales have been carefully selected for their growing appeal among the elite, ensuring that the projects resonate with the sophisticated tastes of discerning investors and homeowners. Each development will be a harmonious blend of luxury real estate and world-class hospitality, promising a living experience that is unparalleled in the region.
In tandem with this real estate push, Atmosphere Core, the hospitality division of the group, is poised to unveil new hotel properties in Kolkata, Coorg, and Bhopal. This is part of a broader strategy to integrate the real estate and hospitality offerings, creating a cohesive brand experience that caters to the upper echelons of society. These hotels will be complemented by the development of luxury villas, offering a synergistic approach that enhances the overall value proposition for the company’s clientele.
One of the most anticipated projects under this expansion is the flagship Ozen-branded residences in Mussoorie. Spread over 11.5 acres, this development will set new standards in ultra-luxury living. The project, which includes a 100-key hotel, 70 villas available for sale and leaseback, 90 luxury apartments, and 12 ultra-luxury residences, is designed to reflect the rich heritage of the region, with architecture that captures the essence of the locale. The Mussoorie development is poised to become a landmark in luxury real estate, showcasing Atmosphere Living’s commitment to blending traditional elegance with modern opulence.
Atmosphere Living’s innovative leaseback model offers a unique investment opportunity for elite homeowners. By allowing homeowners to lease their properties back to the company, which can then rent them out, Atmosphere Living provides an additional income stream, enhancing the investment’s value. This model also ensures that homeowners benefit from an effortless ownership experience, supported by top-tier hospitality services.
With this strategic investment and a series of high-profile projects, Atmosphere Living India is set to redefine luxury living across South Asia. By combining real estate and hospitality in a manner that caters to the sophisticated tastes of the elite, the company is positioning itself as a leading player in the region’s luxury market. This bold expansion underscores Atmosphere Living’s ambition to set new benchmarks in the industry, promising a future where luxury knows no bounds.
