Novotel Jaipur Convention Centre and its adjoining Jaipur Exhibition and Convention Centre (JECC) have appointed a new Director of Sales & Marketing as part of a broader commercial strategy to accelerate market positioning and demand capture in Rajasthan’s competitive hospitality sector.
This leadership change comes amid rising demand for meetings, incentives, conferences and exhibitions (MICE) in Jaipur — a segment increasingly vital for urban tourism and business travel growth. The newly installed executive brings more than 15 years of hospitality sales and commercial experience to the Accor-managed integrated property, with a track record of driving brand visibility, revenue performance and strategic market expansion across leading Indian hotels. Industry observers say this appointment signals Novotel Jaipur’s intent to capitalise on both leisure travel resurgence and the expanding corporate events market in North India. As Jaipur’s hospitality ecosystem becomes more diversified — with boutique hotels, luxury resorts and business convention facilities all competing for market share — the ability to attract larger corporate contracts and high-value event bookings is critical.
The new sales and marketing leader will be tasked with fortifying partnerships with corporate clients, event organisers and travel intermediaries, while also leveraging digital distribution channels to enhance the property’s competitive edge. Strategically, MICE tourism functions as a demand stabiliser for urban hotel markets, smoothing out cyclical fluctuations seen in purely leisure-driven segments. Jaipur, a UNESCO-linked cultural destination and Rajasthan’s capital, has seen double-digit growth in business tourism over recent years, suggesting that integrated venues like Novotel and JECC can attract high-yield segments that boost local GDP contribution and urban employment. Experts point out that effective commercial leadership is central to capturing this growth — not only through sales execution but also through analytics-driven segmentation and value-added service offerings.
Beyond top-line revenue ambitions, the appointment intersects with broader sector trends around talent mobility and leadership renewal. Accor’s competitive pipeline in India — highlighted by recent appointments across its portfolio — underscores how large global hotel operators are leaning into seasoned professionals to navigate digital transformation, shifting guest expectations and post-pandemic travel dynamics. From a market perspective, the Jaipur hotel segment is navigating a rising cost environment — with labour, utilities and digital marketing investments all weighing on operating margins. In this context, senior sales leaders with experience in revenue optimisation and cross-functional collaboration can influence bottom-line performance by enhancing pricing strategies, forging long-term contracts and diversifying business sources.
For Novotel Jaipur and JECC, the new appointment represents more than a personnel change; it reflects proactive positioning in a city that is rapidly evolving as a destination for both national and international business travel. With plans to expand event capacities and strengthen alliances with local tourism stakeholders, industry watchers will be watching how this leadership shift translates into tangible occupancy gains, higher average rates and deeper penetration into key source markets.
